What we believe
Focus is key. Choice is a blessing. Innovation implies continuity. Apathy enables tyranny. We are state. And you're going to be fine.
A brand is the expression of an organization's identity. It affects the perception of and the identification with the organization. There is no outside without the inside.
Successful self-representation requires profound self-conception.
Brands are kaleidoscopic: their perception oscillates between different mosaics. The interplay of these viewpoints creates the unity of the brand.
Brands are strengthened through diversity.
Brand communication and strategic management are changing. Business intelligence is increasingly commodified, big consultancies hover up digital studios and marketing tasks are moving in-house.
Brands become an interface for strategy and design.
Service Portfolio
We cultivate and amplify brands that make sense. We shape attitudes, define communications, structure complexity and evolve business models. And we refuse to believe in performance marketing.
Shaping Attitudes
• Brand Character
• Brand Values
• Purpose, Mission, Vision
• Brand Identity
Defining Communications
• Communication Guidelines
• Style Guides
• Tone of Voice
• Image World
• Creative Direction
• UI / UX for Web and Mobile
• Content Creation
• Design Systems
• Experience Design
• Exhibition Architecture
• Frontend and Backend Development
• Book and Magazine Design
• Sound Design
• Motion Graphics
• Signage and Environmental Design
Structuring Complexity
• Market Segmentation
• Value Innovation
• Benchmarking
• Persona Development
• Information Architecture
• User Journeys
• Stakeholder Mapping
• Channel Strategy
• Content Strategy
• Focus Groups
• Deep Listening
• Trend Exploration
Evolving Businesses
• Brand Architecture
• Employer Branding
• Organizational Culture
• Change Picture
• Business Design
• Platform Development
• Strategy Integration
• Product Roadmap
Modes of Engagement
We show up and we listen. We look for connections. We illuminate pressures and opportunities. We say it simple. We don't work against time. And we don't do post-its.
Partnerships
We develop, maintain and support long-term clients over many years, sometimes decades.
Projects
The average project duration is somewhere between 6 and 12 months from onboarding to delivery.
Consulting
We deliver adhoc analysis, keynotes and expert knowledge on branding, interfaces and design paradigms.
Workshops
We help clients with workshop formats to structure complexity and gain new perspectives.
Network Approach
We avoid politics and excessive overhead. We believe in network effects. We work lean. We rely on a global and close knit group of partners in crime.
Selected Clients
We work across the public and private sector. We prefer clients who are driven by curiosity and impact. And we value character.
Cultural Institutions | Higher Education | Architecture | Manufacturing | Politics | Science | Media
Partner with us.
GET IN TOUCH
Shape your attitude, define your communications, transform your structures and evolve your business.
STATE Production GmbH | Design and Strategy Consultancy
Imprint | Contact | Jobs | Terms of Services
What we believe
Focus is key. Choice is a blessing. Innovation implies continuity. Apathy enables tyranny. We are state. And you're going to be fine.
A brand is the expression of an organization's identity. It affects the perception of and the identification with the organization. There is no outside without the inside.
Successful self-representation requires profound self-conception.
Brands are kaleidoscopic: their perception oscillates between different mosaics. The interplay of these viewpoints creates the unity of the brand.
Brands are strengthened through diversity.
Brand communication and strategic management are changing. Business intelligence is increasingly commodified, big consultancies hover up digital studios and marketing tasks are moving in-house.
Brands become an interface for strategy and design.
Service Portfolio
We cultivate and amplify brands that make sense. We shape attitudes, define communications, structure complexity and evolve business models. And we refuse to believe in performance marketing.
Shaping Attitudes
• Brand Character
• Brand Values
• Purpose, Mission, Vision
• Brand Identity
Defining Communications
• Communication Guidelines
• Style Guides
• Tone of Voice
• Image World
• Creative Direction
• UI / UX for Web and Mobile
• Content Creation
• Design Systems
• Experience Design
• Exhibition Architecture
• Frontend and Backend Development
• Book and Magazine Design
• Sound Design
• Motion Graphics
• Signage and Environmental Design
Structuring Complexity
• Market Segmentation
• Value Innovation
• Benchmarking
• Persona Development
• Information Architecture
• User Journeys
• Stakeholder Mapping
• Channel Strategy
• Content Strategy
• Focus Groups
• Deep Listening
• Trend Exploration
Evolving Businesses
• Brand Architecture
• Employer Branding
• Organizational Culture
• Change Picture
• Business Design
• Platform Development
• Strategy Integration
• Product Roadmap
Modes of Engagement
We show up and we listen. We look for connections. We illuminate pressures and opportunities. We say it simple. We don't work against time. And we don't do post-its.
Partnerships
We develop, maintain and support long-term clients over many years, sometimes decades.
Projects
The average project duration is somewhere between 6 and 12 months from onboarding to delivery.
Consulting
We deliver adhoc analysis, keynotes and expert knowledge on branding, interfaces and design paradigms.
Workshops
We help clients with workshop formats to structure complexity and gain new perspectives.
© 2023 Florian Hadler
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